Who’s watching? Nearly a third of TV ads play to empty rooms

Paying thousands of dollars to advertise on television is a huge proposition -- never more so than for the Super Bowl, for which 30-second TV spots this year will cost advertisers as much as $6.5 million. Contrary to Super Bowl advertisements, which are some of the most high-profile commercials, new research shows nearly a third of TV ads play to empty rooms.

from Latest Science News -- ScienceDaily https://ift.tt/Gk8Ponr